Privacy Policy

Last Updated: November 1, 2026

TeraFlex, LLC (“TeraFlex,” “Company,” “we,” “us,” or “our”) owns, operates, or supports websites, ecommerce stores, digital properties, applications, communications, products, and services associated with the following brands:

ReadyLIFT Suspension
Smittybilt
LOGIQ Air Suspension
TeraFlex
Falcon Shocks

These brands are referred to collectively in this Privacy Policy as the “Covered Brands.”

This Privacy Policy explains how TeraFlex, LLC collects, uses, discloses, retains, and protects personal information when you visit or interact with websites, ecommerce stores, applications, email communications, text messaging programs, social media pages, customer-service channels, or other products and services operated by or on behalf of TeraFlex, LLC or a Covered Brand (collectively, the “Services”).

This Privacy Policy applies to all Covered Brands unless a particular Service provides a separate privacy notice that expressly states otherwise.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information.

Category	Examples
Identifiers and Contact Information	Name, postal address, billing address, shipping address, email address, telephone number, account name, online identifiers, IP address
Account Information	Username, password, account preferences, saved vehicles, saved addresses, account history
Commercial Information	Products purchased, viewed, returned, or considered; transaction history; warranty information; customer-service history
Payment and Financial Information	Payment-card details, payment method, billing information, transaction authorization information
Vehicle and Fitment Information	Vehicle year, make, model, trim, configuration, suspension or accessory fitment information
Internet and Network Activity	Browsing activity, pages viewed, clicks, search activity, referring pages, shopping-cart activity, checkout activity, browser and device information
Approximate Location Information	General location derived from IP address, ZIP code, city, or device settings where applicable
Customer-Service Information	Emails, chat communications, telephone inquiries, support requests, warranty claims, return requests and related correspondence
User-Generated Content	Reviews, photos, comments, survey responses, social media interactions, questions or other content you submit
Marketing and Advertising Information	Advertising interactions, campaign attribution, email engagement, marketing preferences and promotional participation
Inferences	Preferences or interests inferred from purchasing, browsing, vehicle information, or other interactions with our Services
Sensitive Personal Information	Certain payment or account credentials and other information treated as sensitive under applicable law, where collected

We do not necessarily collect every category of information about every person.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources.

Information You Provide Directly

We collect information that you voluntarily provide when you:

Purchase a product;
Create or update an account;
Register a product;
Submit a warranty or return request;
Contact customer service;
Request technical or fitment assistance;
Subscribe to marketing communications;
Participate in a contest, promotion, or survey;
Submit a product review;
Interact with us on social media; or
Otherwise communicate with us.

Information Collected Automatically

We and our service providers may automatically collect information when you use our Services through cookies, pixels, tags, analytics tools, software development kits, device identifiers, and similar technologies.

This may include information about your browser, device, IP address, approximate location, pages viewed, products viewed, referring websites, shopping activity, checkout activity, and interactions with advertising or email communications.

Information from Third Parties

We may receive information from:

Dealers and distributors;
Ecommerce platforms;
Payment processors;
Shipping and logistics providers;
Advertising platforms;
Analytics providers;
Social media platforms;
Marketing partners;
Data and technology providers;
Business partners; and
Other third parties that lawfully provide information to us.

We may combine information obtained from third parties with information we collect directly or automatically.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Provide and Operate Our Services

Process orders and payments;
Fulfill and ship purchases;
Administer returns and refunds;
Provide warranty service;
Maintain customer accounts;
Provide product and fitment information;
Respond to customer questions and technical-support requests.

Communicate With You

Send transaction confirmations;
Provide shipping and delivery updates;
Respond to inquiries;
Send service, warranty, safety, recall, or administrative notices;
Provide promotional communications where permitted by law.

Improve Our Products and Services

Analyze how customers use our websites;
Improve site navigation and ecommerce experiences;
Develop new products and features;
Improve product fitment, technical documentation, and customer service;
Analyze trends and business performance.

Marketing and Advertising

Promote products and services;
Personalize content and offers;
Measure marketing performance;
Conduct audience measurement;
Deliver or support interest-based or targeted advertising where permitted by law.

Security, Fraud Prevention, and Compliance

Detect and prevent fraud;
Protect accounts and transactions;
Maintain network and website security;
Investigate unauthorized or unlawful activity;
Enforce our terms, policies, and legal rights;
Comply with legal and regulatory requirements.

Business Operations

Maintain records;
Conduct audits;
Administer accounting and taxes;
Manage corporate transactions;
Create aggregated or de-identified information.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients.

Service Providers

We may disclose information to service providers that perform services on our behalf, including:

Website hosting;
Ecommerce operations;
Payment processing;
Fraud prevention;
Shipping and logistics;
Customer service;
Data analytics;
Email and text communications;
Marketing and advertising;
IT and security;
Tax calculation;
Warranty and returns administration.

Affiliates and Related Companies

We may disclose personal information among companies affiliated with TeraFlex, LLC where reasonably necessary for business operations, customer service, marketing, security, or administration.

Dealers, Distributors, and Business Partners

We may disclose information to dealers, distributors, installers, or other business partners when necessary to respond to an inquiry, fulfill a request, provide service, or support a transaction.

Independent dealers and distributors are separate businesses and may maintain their own privacy policies.

Advertising and Analytics Partners

We may disclose certain internet activity, device, cookie, and marketing information to advertising and analytics providers for measurement, attribution, audience development, and targeted advertising.

Certain state privacy laws may define some of these disclosures as a “sale,” “sharing,” or “targeted advertising” even where no money is exchanged.

Legal and Compliance Disclosures

We may disclose information where reasonably necessary to:

Comply with applicable law;
Respond to subpoenas, court orders, or legal process;
Protect the rights, safety, property, or security of TeraFlex, LLC, our customers, employees, or others;
Investigate fraud, security incidents, or unlawful activity.

Corporate Transactions

Personal information may be transferred or disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction, including during transaction due diligence where appropriate.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our Services may use cookies, pixels, tags, device identifiers, local storage, and similar technologies.

These technologies may be used to:

Operate our websites;
Maintain shopping-cart functionality;
Remember account preferences;
Measure website traffic;
Understand how visitors use our Services;
Improve website performance;
Prevent fraud;
Measure advertising effectiveness;
Support personalized or interest-based advertising.

You may be able to control cookies through your browser or through privacy-preference tools provided on our websites.

Disabling certain cookies may affect the functionality of the Services.

6. ANALYTICS AND INTEREST-BASED ADVERTISING

We may work with analytics and advertising providers, including providers that use cookies and similar technologies to collect information about activity over time and across websites, applications, and devices.

These providers may help us:

Measure traffic;
Understand customer behavior;
Attribute sales or conversions;
Create advertising audiences;
Measure campaign effectiveness;
Deliver advertising that may be more relevant to users.

Where required by law, we provide mechanisms for eligible users to opt out of certain targeted advertising, sales, or sharing of personal information.

7. YOUR PRIVACY CHOICES

You may have several choices regarding how we use your information.

Email Marketing

You may opt out of promotional email communications by using the unsubscribe link contained in the email.

Text Messages

If you participate in a TeraFlex, LLC or Covered Brand text-messaging program, message and data rates may apply.

You may opt out by replying STOP to a marketing text message.

After opting out, you may receive a confirmation message.

Transactional or service-related communications may continue where permitted by law.

Cookies and Advertising

You may manage cookies through browser settings or available website privacy controls.

Where required by applicable law, you may also have the right to opt out of:

Sale of personal information;
Sharing of personal information;
Targeted advertising;
Certain profiling activities.

Browser-Based Privacy Signals

Where required by applicable law, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, in accordance with applicable legal requirements.

8. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

These safeguards may include encryption, access controls, network security measures, fraud-monitoring tools, and payment-security practices.

However, no website, network, electronic storage system, or transmission method can be guaranteed to be completely secure.

9. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including:

Order fulfillment;
Customer service;
Warranty administration;
Returns;
Accounting;
Tax compliance;
Fraud prevention;
Legal compliance;
Dispute resolution;
Enforcement of agreements.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

10. CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 except as permitted by law.

If we learn that we have collected personal information from a child under 13 in violation of applicable law, we will take reasonable steps to delete it.

Where applicable law provides additional protections for minors, we will comply with those requirements.

11. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have rights under applicable privacy laws.

Depending upon your state of residence, those rights may include:

Confirmation of whether we process your personal information;
Access to personal information;
Correction of inaccurate information;
Deletion of personal information;
Data portability;
Information regarding categories of personal information collected;
Information regarding categories of third parties to whom information is disclosed;
Opt-out of sale;
Opt-out of sharing;
Opt-out of targeted advertising;
Opt-out of certain profiling;
Rights regarding certain sensitive personal information;
Appeal of certain privacy-request decisions.

Rights vary by jurisdiction and may be subject to exceptions.

12. CALIFORNIA PRIVACY NOTICE

This section applies to California residents where TeraFlex, LLC is subject to the California Consumer Privacy Act, as amended (“CCPA”).

California law may provide rights relating to:

Access;
Knowledge of categories and sources of information;
Correction;
Deletion;
Portability;
Opt-out of sale or sharing;
Limitation of certain uses of sensitive personal information; and
Non-discrimination for exercising privacy rights.

Categories of Personal Information

During the preceding twelve months, we may have collected the categories of personal information described in Section 1 above.

Those categories may include:

Identifiers;
Commercial information;
Internet or network activity;
Approximate geolocation;
Payment or financial information;
Inferences;
Other information described in this Policy.

Business-Purpose Disclosures

We may disclose these categories to service providers, affiliates, dealers, distributors, professional advisors, technology providers, and other parties for the business purposes described in this Policy.

Sale, Sharing, and Targeted Advertising

We do not necessarily exchange personal information for money.

However, certain disclosures involving cookies, advertising identifiers, browsing activity, or advertising partners may be considered a sale or sharing under California law.

Where required, California residents may opt out using the privacy-choice mechanism available on the applicable Covered Brand website or by contacting us as described below.

California Rights

Subject to applicable law, California residents may request that we:

Disclose categories of personal information collected;
Disclose categories of sources;
Disclose the purposes for collection or use;
Disclose categories of recipients;
Provide specific pieces of personal information;
Correct inaccurate information;
Delete certain information;
Opt the consumer out of sale or sharing.

We will not unlawfully discriminate against a consumer for exercising applicable privacy rights.

13. HOW TO EXERCISE PRIVACY RIGHTS

You may submit a privacy request through the privacy-request or Contact Us mechanism available on the applicable Covered Brand website or by contacting TeraFlex, LLC.

We may request information necessary to verify your identity before fulfilling certain requests.

Authorized agents may submit requests where permitted by law. We may require reasonable proof of authorization.

Where required by applicable law, we will provide information regarding how to appeal a decision relating to a privacy request.

We may deny, limit, or charge a reasonable fee for requests where permitted by law, including requests that are manifestly unfounded, excessive, repetitive, fraudulent, or otherwise exempt.

14. INTERNATIONAL USERS

Our Services are operated from the United States.

If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Data-protection laws in those jurisdictions may differ from the laws of your country.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

15. NOTICE TO EUROPEAN AND UNITED KINGDOM USERS

If you are located in the European Economic Area, European Union, United Kingdom, or another jurisdiction governed by similar data-protection laws, applicable law may provide additional rights.

For purposes of applicable European data-protection law, TeraFlex, LLC may act as the controller of personal information covered by this Privacy Policy.

Legal Bases for Processing

Depending on the activity, we may process personal information based upon:

Performance of a contract;
Compliance with a legal obligation;
Our legitimate interests;
Your consent.

Examples of legitimate interests may include providing customer service, preventing fraud, improving our products, securing our Services, and conducting appropriate marketing activities.

Additional Rights

Where applicable, you may have the right to:

Access personal information;
Correct inaccurate information;
Request deletion;
Restrict processing;
Object to processing;
Receive portable data;
Withdraw consent where consent is the legal basis;
Lodge a complaint with a supervisory authority.

These rights are subject to applicable legal limitations and exceptions.

16. SENSITIVE PERSONAL INFORMATION

Except where reasonably necessary for a transaction or Service, we ask that you not provide highly sensitive personal information to us.

We do not intend our websites to collect information concerning:

Racial or ethnic origin;
Political opinions;
Religious beliefs;
Trade-union membership;
Genetic information;
Biometric information used for unique identification;
Health information;
Sexual orientation or sex-life information.

Where we collect sensitive personal information necessary for payments, account security, or other permitted business purposes, we use and disclose it as permitted by applicable law.

17. THIRD-PARTY LINKS AND SERVICES

Our Services may link to third-party websites, applications, social networks, or services.

TeraFlex, LLC does not control the privacy practices of independent third parties.

We encourage you to review the privacy policy of any third-party service before providing personal information.

18. DE-IDENTIFIED AND AGGREGATED INFORMATION

We may create aggregated or de-identified information from personal information.

Where required by applicable law, we will maintain de-identified information in de-identified form and will not attempt to re-identify it except as permitted by law.

We may use and disclose aggregated or de-identified information for legitimate business purposes.

19. CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time.

If we make changes, we will post the revised Privacy Policy and update the Last Updated date.

If required by law, we may provide additional notice of material changes.

20. CONTACT US

For questions about this Privacy Policy or to exercise applicable privacy rights, contact:

TeraFlex, LLC
Attn: Privacy / Internet Department
1017 W 600 N

Suite 4

Ogden, UT 84404
800.549.4620

You may also submit a request using the privacy or Contact Us functionality available on the applicable Covered Brand website.

COVERED BRANDS

This Privacy Policy applies to:

ReadyLIFT Suspension
Smittybilt
LOGIQ Air Suspension
TeraFlex
Falcon Shocks